B2B eCommerce Q&A Forum

    1. Biz Faq
    2. HEALTHCARE
    3. Thursday, 14 September 2017

    Ia there any B2B eCommerce activity going on in Healthcare?

    Solomon Wisdom Accepted Answer Pending Moderation
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    Yes Actually there is. You might wish to read this article on B2B 360.

    Henry Schein’s vice president of digital technology joins the fall agenda at the B2B e-commerce executive seminar in New York.

     

    Henry Schein, the world’s largest provider of healthcare products to office-based medical practitioners, recognized its customers’ growing preference to transact online early on with its launch of e-commerce in 1996. The distributor, which reported $11.6 billion in 2016 sales, in July relaunched its B2B e-commerce site for Henry Schein Medical, one of what are now five e-commerce sites for the company. Vice president of digital technology Anoop Kulshreshtha, who will speak at the fall 2017 B2B E-Commerce Executive Seminar in New York, hosted by B2BecNews, says online growth in 2017 is in the high single digits.

    Healthcare products distributor Henry Schein expands B2B e-commerce

    Anoop Kulshreshtha, vice president of digital technology, Henry Schein

    Kulshreshtha, vice president of digital technology at Henry Schein Inc., a multibillion dollar provider of products and office management services to healthcare practitioners, will discuss the biggest gains and some of the biggest obstacles in moving more of its business online at the Fall 2017 B2B E-Commerce Executive Seminar in New York. Here, he previews highlights of that journey in a Q&A discussion with B2BecNews.

    Responsible for globally-deployed e-commerce platforms, business intelligence, sales and marketing, mobile technology, master data management and creative systems, Kulshreshtha joined Henry Schein in his current role in January 2017. Previously he was vice president, digital technology at Barneys New York, where he led the planning and implementation of the retailer’s integrated web and mobile strategy. He also was director, e-commerce and web development at The Vitamin Shoppe and has held roles in e-commerce technology and web development at New York & Company and technology consulting firm Mind Tree.

    After its online launch in 1996, Henry Schein’s venture into B2B e-commerce soon gained traction Kulshreshtha notes. By 2001, he says, it was already on its second-generation e-commerce site.

    1. more than a month ago
    2. HEALTHCARE
    3. # 1
    Virginia Newcome Accepted Answer Pending Moderation
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    That sound like just a few. Are there others too that are using ecommerce in healthcare?

    1. more than a month ago
    2. HEALTHCARE
    3. # 2
    Solomon Wisdom Accepted Answer Pending Moderation
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    Ye Virginia there are quite a few others. for example this Article talks about how to boost your marketing in a healthcare company.

    5 Ways To Boost Your Health Care Website Through Online Marketing

    Until a few years ago, internet marketing was not one of those things that medical professionals gave even a second thought to. However, today things have changed radically, and internet marketing is not just something that a few people indulge in just to pass the time. Today internet marketing has become a force to reckon with, and health care professionals know that the best way to reach out to people and market their services is by launching up a website of their own.  Health care professionals may include your local doctor, dentist, pharmacist, psychologist, chiropractor or an allied health professional.

    When you have a health care website or any other type of website for that matter, you need to access the best online marketing strategies that you can use to garner traffic. Health care marketing is not much different than any other type of marketing and is being used by various health care services.

    Here are five effective ways that you can boost your health care website through the use of online marketing:

    1. Make use of Health Care SEO

    Your health care website should contain plenty of health care SEO text. SEO stands for search engine optimization. You want the health care services that you are promoting to be part of your SEO content strategy. Your website should be optimised for the search engines so that those who are searching for certain health care keywords will be able to find your site after entering those keywords into major search engines.

    2. Create Health Care Articles

    You can promote your health care solutions through content that you distribute all over the internet. These will get the attention of the search engine bots and also may drive those who read the articles to visit your posted link. You can find many different article sites where you can distribute your health care advertising created with informative SEO articles.

    3. Use Press Releases

    Another way that you can use online marketing for your health care advertising is to use press releases. These can be more sales oriented than the articles and can also give the information that the reader needs so that they can contact you. You can talk to new health care solutions or medical services that you are offering through this site.

    4. Use Link Distribution

    The more links you have that lead to your health care website, the more you will rise in rankings in the search engines. You can distribute links to your articles with the use of social networking websites like MySpace, that will not only give you more exposure for your health care services but also provide you with more links to your site. Link distribution is a vital part of online marketing and should also be used with health care marketing.

    5. Use social networking sites

    Sites like Twitter and Facebook can be an ideal way to draw people to your health care services that you are providing. You can post links to your site as well as information that those who may be interested in the health care solutions that you are offering will use to discover more about you.

    Health care marketing is essential in the age of the internet. You need to get as much information out there to the public about your health care services as you can. You can use the same online marketing techniques that are utilised for any other online business for your health marketing plan.

    Making use of health care SEO on your website as well as distributing links, articles and press releases is one way that you can make the most of your health care marketing strategies. In the competitive world of today, where online marketing has become a force to reckon with, it makes sense to do as much online advertising as possible.

     

    1. more than a month ago
    2. HEALTHCARE
    3. # 3
    Solomon Wisdom Accepted Answer Pending Moderation
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    Actually this TED talk might also be of interest...

     

    1. more than a month ago
    2. HEALTHCARE
    3. # 4
    Solomon Wisdom Accepted Answer Pending Moderation
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    Here

     

    1. more than a month ago
    2. HEALTHCARE
    3. # 5
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