Ia there any B2B eCommerce activity going on in Healthcare?
Henry Schein, the world’s largest provider of healthcare products to office-based medical practitioners, recognized its customers’ growing preference to transact online early on with its launch of e-commerce in 1996. The distributor, which reported $11.6 billion in 2016 sales, in July relaunched its B2B e-commerce site for Henry Schein Medical, one of what are now five e-commerce sites for the company. Vice president of digital technology Anoop Kulshreshtha, who will speak at the fall 2017 B2B E-Commerce Executive Seminar in New York, hosted by B2BecNews, says online growth in 2017 is in the high single digits.
Kulshreshtha, vice president of digital technology at Henry Schein Inc., a multibillion dollar provider of products and office management services to healthcare practitioners, will discuss the biggest gains and some of the biggest obstacles in moving more of its business online at the Fall 2017 B2B E-Commerce Executive Seminar in New York. Here, he previews highlights of that journey in a Q&A discussion with B2BecNews.
Responsible for globally-deployed e-commerce platforms, business intelligence, sales and marketing, mobile technology, master data management and creative systems, Kulshreshtha joined Henry Schein in his current role in January 2017. Previously he was vice president, digital technology at Barneys New York, where he led the planning and implementation of the retailer’s integrated web and mobile strategy. He also was director, e-commerce and web development at The Vitamin Shoppe and has held roles in e-commerce technology and web development at New York & Company and technology consulting firm Mind Tree.
After its online launch in 1996, Henry Schein’s venture into B2B e-commerce soon gained traction Kulshreshtha notes. By 2001, he says, it was already on its second-generation e-commerce site.