Gathering and Analyzing Customer Data to better understand Customer needs, likes and dislikes.Fotolia 199636236 XS

  1. Solomon Wisdom
  2. Sherlock Holmes
  3. Customer Understanding
  4. Monday, 11 February 2019

German Cartel OfficeOn Thursday, German regulators ruled that privacy and competition are inextricably linked with huge implications for the large technology companies such as Facebook and Google

On Thursday February 9th, the German Cartel  Office ruled that Facebook will no longer be allowed to force its users to agree to the practically unrestricted collection and assigning of non Facebook data to their Facebook user accounts. The ruling in itself and its rebuttal to Facebook regarding the GDPR compliance claimed by Facebook, essentially said two things:

  1. firstly in view of its dominant position in the market which it controls more than 80% of, the users had no choice but to agree to Facebook's privacy policy or not use the network.

  2. Furthermore in it's rebuttal on GDPR the cartel office ruled that there was no effective justification for collecting data from other company owned services and Facebook business tools or for assigning data from other sources to Facebook user accounts and that this practice was not essential to providing the services.

 The association of privacy issues and that of data collection with competition law and antitrust considerations is at this point without a formal precedence. As such it could be a harbinger of further discussion and advocacy on the application of competition issues to social network practices and perhaps a baby step towards addressing the dominance and Monopoly that the large technology companies such as Facebook and Google present.

While Facebook has appealed the ruling vigorously and a hotly-contested court battle is likely to ensue, if Facebook were to lose the appeal then Germany will become a first case where the surveillance practices of Private industry will come under question, especially with respect to its necessity for the delivery of the services being provided.

Other large tech companies such as Google, Twitter, Amazon and others will no doubt be watching very carefully, as this ruling, if it prevails, will have profound implications for the business model of these companies. It would also be the initial regulatory salvo towards dismantling the dominance and the Monopoly nature of these large technology companies.

Watch this space....

Source: Wired

 



There are no replies made for this post yet.
However, you are not allowed to reply to this post.