Media & Entertainment
    Assessment of Digital Maturity

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    Synopsis

    In assessing the digital maturity of the Media and Entertainment industry, it is important to distinguish between the product and the business as the two can often be confused. That a company purveys a digital product does not necessarily imply digital maturity. Digital maturity in the Media and Entertainment sector needs to be assessed more in terms of how prepared are the incumbents, and for that matter the new digital players, to cope with potential disruption being caused by digitization of their product and distribution and the consequent emergence of new business models. “Traditional industry business models — product development, pricing and revenue models, marketing, advertising, branding, distribution — have all been impacted by drastic changes sweeping these industries.” (Cognizant) So the standard for measuring digital maturity in the M&E industry needs to be substantially different than that for other industries such as Manufacturing. How robust is their customer experience management where the gap between perceived and offered value can differ widely. In a rapidly evolving operational environment, how well is the intermediation between platform and technology? How much is data analytics contributing to decision making and agility? According to various industry surveys, using these measures, the digital maturity of the industry given its technology profile, appears to be around 59-66%.

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