Account Based MarketingRSS

Account-based marketing (ABM) software realigns marketing and sales departments away from general branding and lead generation strategies by identifying quality target accounts prior to implementing a tailored marketing strategy. ABM software offers tools to automate and reduce the lengthy process of identifying prospects and dedicating the right resources to nurture the most promising accounts. ABM software enables users to generate highly qualified leads, craft personalized buying journeys, increase customer lifetime value, and build further opportunity for in-pipeline accounts

Bombora

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Bombora

bombora.com

Bombora is a specialized ABM product focused on B2B intent data. The organization coordinates a "data cooperative" that monitors 30 billion monthly content consumption events from 3.4 million companies across 3,000 websites. Those content consumption even ...

DataFox

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DataFox

www.datafox.com

DataFox is designed to help sales and marketing teams prospect smarter and have thoughtful, personalized conversations at exactly the right time. The vendor says their software uses machine learning to identify new prospects and deliver actionable sales t ...

DemandBase

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DemandBase

www.demandbase.com

DemandBase offers a full suite of solutions, called the Marketing Cloud, to help teams streamline every step of the marketing process. Solutions include advertising, personalized site experiences and account-based measurements. DemandBase also provides co ...

Engagio

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Engagio

www.engagio.com

Though new to the ABM scene, Engagio delivers reliable automation and analytics no matter the size of your target segment. This solution connects to your existing Salesforce and Marketo accounts and your website to keep track of leads, marketing programs ...

InsideView

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InsideView

www.insideview.com

InsideView is a sales intelligence and social selling platform that enables B2B marketers to identify target accounts, access real-time insights, and unlock a single point-of-truth on opportunities. InsideView offers several products, including platforms ...

Integrate

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Integrate

Integrate provides a comprehensive account-based demand generation solution that enables marketers to implement always-on account-based marketing programs. B2B marketers use the Integrate Digital Marketplace to execute account-targeted digital campaigns u ...

KickFire Prospector

www.kickfire.com

KickFire is an API that combines B2B firmographic data and the vendor’s advanced IP-to company identification technology, TWIN Caching, to provide business intelligence for a wide range of applications, such as account-based marketing, content personaliza ...

LeanData

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LeanData

www.leandatainc.com

This California-based company delivers two ABM products. Sales Accelerator focuses on lead management, including automated lead conversions and contact owner assignments. Demand Management focuses on account-based reporting and nurturing, ensuring you hav ...

Radius

0 reviews
Radius

radius.com

Radius has a mission of helping B2B marketers "demand better prospects." Described as a predictive marketing platform, it enables ABM teams to identify and engagement with target accounts and decision-makers. The company worked in insight collection for s ...

Terminus

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Terminus

terminus.com

Terminus is designed to serve as an "Account-Based Marketing Hub." B2B marketers can leverage the Terminus platform to engage key decision makers at their target accounts with advertising campaigns across web, mobile, video and social, even without having ...

Triblio

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Triblio

triblio.com

Triblio is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Triblio’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeh ...