Bombora is a specialized ABM product focused on B2B intent data. The organization coordinates a "data cooperative" that monitors 30 billion monthly content consumption events from 3.4 million companies across 3,000 websites. Those content consumption events are then categorized across 3700 topics to identify when individual companies are consuming more content that usual around certain topics.
Users of Bombora can leverage this data to identify when target accounts are demonstrating potential buying signals for their product and services. Other features include fit modeling, target account list prioritization and customized engagement strategy insights.-Integrate