Radius has a mission of helping B2B marketers "demand better prospects." Described as a predictive marketing platform, it enables ABM teams to identify and engagement with target accounts and decision-makers. The company worked in insight collection for several years prior to the launch of the marketing software in 2009, and today collects and aggregates on over 25 million companies in the U.S.
Radius users are empowered to identify ideal accounts and the identity of decision makers at these organizations, and design the launch of targeted ABM campaigns. The software also offers real-time results tracking.